Lao handicraft and One District One Product (ODOP) makers learned with Japanese experts on development of their products for gifts, especially in term of product design and packaging and understanding the demand of the gift market on Monday.
The Seminar on Lao Gift Project and ODOP for Gift was held on Monday in Vientiane with participation of more than 70 handicraft and ODOP makers in Laos.
The seminar was co-chaired by Director General of Trade Promotion Department, Ministry of Industry and Commerce Mr Somvang Ninthavong, President of the Lao Handicraft Association Mr Hansana Sisane and Director of the Japan External Trade Organisation (JETRO Vientiane Mr Tetsuo Shibata.
Speaking at the meeting, Mr Somvang informed that recently high-ranking officials from the ministry and JETRO met in Japan and they agreed to provide cooperation on SME and ODOP promotion and development for export.
On Monday the seminar was an example of cooperation on human resource development and technical support, in particular product promotion and development and marketing, he added. JETRO provides continuous cooperation and support to the ministry, and the Trade Promotion Department is now preparing to ask assistance from Japan for ODOP improvement and development.
This seminar was to develop Lao handicraft products as suitable gifts for the domestic and overseas tourists ahead of the upcoming 2018 Visit Laos Year, which it is projected will see a large increase in the numbers of foreign tourists who will visit the country in 2018, Mr Somvang said.
There were discussions and lessons learnt from Japanese experts at the seminar, who are skilled and experienced in developing handicraft products, agriculture processing products, product packaging, development and improvement of national ODOP such as a Lao company who are successful in exporting their Lao whisky based products and ODOP makers.
In addition, officials from Trade Promotion Department came to explain about national ODOP implementation program.
It is hoped that this seminar will benefit and provide basic knowledge for handicraft makers so that they will be able to use in development of their products in the future.