Phoukhoun district in Luang Prabang province is encouraging investors to develop tourist attractions in a bid to entice more domestic and international visitors, a local official said recently.
Phoukhoun authorities plan to make its attractions more accessible and visitor-friendly.
They will focus on places of historical interest and natural beauty including their own version of the ‘Plain of Jars’ (as opposed to Xieng Khuang’s more famous site), along with caves and waterfalls, aiming to raise the quality of visitor experiences.
District Governor Mr Viengthong Hadsachan said they were looking for outside investors to enhance their various attractions, particularly their “Plain of Jars”.
“To attract visitors, authorities will also help to develop places associated with agriculture such as organic farms, as well as promoting small and medium-sized enterprises,” he added.
The authorities will make sure local residents understand the importance of tourism and increase promotional efforts while stepping up cooperation with nearby districts.
“We have improved service quality at local hotels and guesthouses and aim to attract more than 4,000 visitors this year, with a target revenue figure of about US$427,000,” Mr Viengthong added.
One of the district’s newest visitor attractions is picking fresh strawberries at a hillside farm where people can also camp and watch the mist roll in over the hills.
Most visitors to the district are Lao or come from neighbouring countries.
Phoukhoun has 12 guesthouses, 18 restaurants and entertainment venues, and 27 officially designated tourist sites, with another two being developed.
Phoukhoun district is located about 250km north of Vientiane along a good but winding road.
Last year, Phoukhoun attracted more than 3,200 domestic and foreign visitors, according to district officials.
According to the 2017 tourism statistics from the Tourism Development Department, Ministry of Information, Culture and Tourism, more than 3.8 million people visited Laos last year.