Responsive web designed pages respond to the type of browser and device used to visit them. A single site can be viewed on a computer, smartphone, tablet, or laptop anywhere in the world. Instead of building a site specifically for mobile users, a single responsive web design quickly responds to any platform used to ensure a unified user experience.
This is important because current sales models predict tablet sales to exceed 100 million in 2013 alone. Over half of the United State population uses a smartphone. And mobile traffic is increasing – dramatically.
Statistics on mobile internet use:
There are 6.8 billion people in the world – 5.1 billion of them now own a cell phone.
(2013, Search Engine Watch)
28% of Internet usage comes from a mobile phone – it is projected to take over desktop usage by 2014.
(2012, Pew Research Center)
50% of all local searches (e.g. Northcote Savings Bank) are performed on mobile devices
62% of companies that designed a website specifically for mobile had increased sales.
Other benefits include:
- Better Search Engine Optimization, Higher visibility in search engines
- Boost up sales, Improved conversion rates
- Usability, User satisfaction
- Easy to maintain, Cost efficiency
- Superior analytics and reporting
- Increasing reach to tablet and mobile audiences
- Save time and cost on site management
Content is vital in Search Engine Optimization, good quality content which is regularly released improves your search engine ranking page positioning, therefore a further advantage of responsive design is that fewer resources can be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.
Additionally Google suggest that mobile optimised, responsive sites are featuring prominently in localised search results. This is obviously of huge significance to high street and online retailers, amongst other burgeoning mobile use cases.
Responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.
With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.